Over the last few decades, cannabis consumers have been pegged with many different stereotypes that falsely identify the majority of users. This is all starting to change due to laws that have been passed in recent years and because of the efforts of the growers themselves.
The beginning of this decade brought a surge of support towards the cannabis industry. This publicity led to many states legalizing the product, and, as a result, caused many more people to accept cannabis than before. The majority of Americans, however, have yet to see cannabis for what it is: a substance with a myriad of health benefits and very few negative effects. This is where cannabis sellers come in.
In order for the country to widely accept a product, sellers need to market their product in a way that people are used to. This is why cannabis sellers have begun to incorporate their product into everything from gourmet chocolate to pizza sauce. While some of these products may seem silly, the industry's willingness to expand and change is what holds promise. Sellers are trying to change the public's perception of what a cannabis user looks like. What many people see as just a lazy teenager on a couch could actually be any regular person. When this change of perspective is finally achieved, the industry will take off.